Asteré — Identity

2019 was the opportunity for the agency to discover Elitis, a brand specialized in luxury wallpaper, upholstery and wall claddings, originally from Toulouse. Our role by their side was to bring life to a new daughter brand, for which the entire identity was left to imagine and create. In a really spontaneous manner, Asteré was born. A brand that wants to reflect the savoir-faire and the artists’ inspirations. The line of wallpapers is made up of unprecedented and original decorations, which is the fruit of its rich history and each creator’s journey coming from diverse backgrounds, from clothing designers to plastic surgeons.

2020, Paris - Toulouse

Client:

Leopold Marraud Des Grottes, Founder
Jessica Barragan, Operational / Strategic Marketing
Marion Nivelet, Digital Manager

Agence:

Benoit Candelle, Partner
Alexis Pineau, Art Director
Angèle Giraud, Account Manager
Liza Sengphong, Art Director
Eugene Lee, Creative Technologist