Fauré Le Page — Brand campaign

Fauré Le Page’s art of seduction. The historic French leather goods Maisons has tasked us to imagine a campaign to celebrate the opening of its new boutique at the Galleria mall in Seoul, South Korea. 

For the art direction of this campaign, we went for a series of images inspired by 1950s Film Noir genre and thrillers. The visuals showcase an alluring femme fatale, on a mission, with Fauré Le Page accessories as her weapons of seduction.

2018, Paris

Client:

Augustin de Buffévent, Creative Director
Charles de Buffévent, Sales Operations Manager

Agence:

Benoit Candelle, Partner
David Polonia, Creative Director
Diane Hazaël-Massieux, Art Director
Alexandre Tran, Account Manager
Angèle Giraud, Project Manager