MAC — New Year's Eve

The cosmetics brand M.A.C chose Bonjour Paris for the creation and conception of a new digital campaign to highlight two palettes of looks specially designed for the New Year’s Eve. We led the art direction of the project with a common vision: to enhance brand awareness in its market, thanks to a bold interpretation, while faithful to its DNA.

2019, Paris

Client:

Paul-Eric Lefebvre, Creative Director Emea
Maximilien Grzeskowiak, Creative Manager Emea

Agence:

Benoit Candelle, General Manager
Coralie Frat, Art Director
Mathieu Nay, Project Manager
Pierre Louis, Photographer
Quentin Caffier, Director