Index

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Y — Lookbook

Throughout the production phases of the brand's new visual identity and e-commerce site, Bonjour Paris also produced a video lookbook showing the whole charms collection. As Paris is one of Bollywood longtime favorite places, it was almost obvious for us to choose le Jardin des Tuileries as a playground for the brand's two young muses.

Year / Location

2017, New Delhi, India

Client

Monika Pal Sood, CEO
Ashish Sood, General Manager
Anthony Stahl, Managing Director

Agency

Benoit Candelle, General Manager
David Polonia, Creative Director
Mailys Viseux, Project Manager
David Riss, Director
Jean-Philippe Le Guen, Producer
Julie Pailhas, Stylist
Vasilisa Ganakova, Making-Of Photographer
Same client

Y — Jewelry

For the Indian brand of charm's, fashionable jewelry on the Indian territory and worth a thousand words, Bonjour Paris adopted the position of the famous generation Y to work on this project. A complete identity and graphic charter has been created around this perspective and what this jewelry reflects, joy, simplicity and aestheticism. The Y letter has also proven to be meaningful: the internationally-know hand sign.

Y — E-Shop

Collectible charms with Western inspirations to wear around bracelets, that is what the Indian brand « Y » offers. We thought it would be interesting to build a website with a home page recalling the brand’s logo, extrapolating its « Y » structure and dividing it into three interactive sections for the products and the look book. For the visuals we designed a 3D technology that allow the user to see the jewelry from different angles.

Next project

Roger Vivier — Bridal collection

For the Bridal collection, Bonjour Paris imagined a film in the early 40’s style: We thought what a pity to be able to wear a Roger Vivier’s Bridal pair of shoes only once in a lifetime, except if you multiply the unions... The difficult bride was incarnated by Pauline Jacquard and the unfortunate grooms by Raban Renatus, Nathanael, Matthias El Koulali and Nicolas Gary. The film was directed by Laura Sicouri at Groussay Theatre and pictures were taken by Gabrielle Riouah.