Think of innovative tools to reflect a brand’s universe to its customers. An invitation to discover a playful, interactive and immersive experience.
Ruinart — La Réserve
For the first time in its existence, Maison Ruinart decided to edit a special vintage. Thus, “La Réserve,” a 1998 vintage, was marketed in a limited edition of 460. The opportunity of buying one of these exceptional bottles was given only to a limited number of regulars of the brand via Twitter, according to the will of Cellar Master Frédéric Panaiotis. Via a secret code, users could get their hands on a custom bottle order on lareserve.ruinart.com. Less fortunate enthusiasts were still given access to the mini-site where the production stages of this exceptional vintage were explained in the form of interactive tableaux combining photographic shots to the illustrations of the Ugo Gattoni.
Ralph Lauren — Website
Bonjour Paris helps Ralph Lauren celebrate the legendary designer’s career in fashion over the past 50 years with an immersive digital experience project as part of the #RL50 campaign. The interactive timeline presents a new and innovative way to tell the brand’s story. As users scroll, the images and videos start to play telling the history of Ralph Lauren and his legacy as well as the RL empire he has built over the past 50 years. The Bonjour team wants to create digital experience that connects emotionally and is accessible to everyone just like classic creations by Ralph Lauren.
JR — Website
Contemporary artist JR has teamed up with Bonjour Paris to design and develop its new digital platform. The main challenge of the project was to showcase his entire Work through a more graphic and interactive website, offering a better user experience. Fully "user-friendly" oriented, it takes us into JR’s creations through an immersive journey to discover his overall project: exhibitions, photos, and videos.
Peter Lindbergh — Foundation
Seldom in the course of a career does one get an opportunity for a behind-the-scenes glimpse into the work of one of the world's greatest creatives. That was the immense privilege that the Bonjour Paris team was given by working on the design and creation of Peter Lindbergh's site, a man who, in the words of Kate Moss herself, is a living legend. We worked closely with his team, and were given access to the entirety of his archives. Together, we were able to define the site's structure – which we insisted live up to the talent of the artist – and to develop typologies of content that would allow all users to browse the site to their heart's content.
À table les soignants — United digital platform
The context of the health crisis has enabled the LVMH group to partner with Bonjour Paris to create a united digital platform. The projet À Table Les Soignants aims to thank medical staff who fought covid-19 by providing them with dinners at prestigious restaurant tables. Each restaurant owner has the possibility of registering on the platform and offering the number of covers he wishes. In addition, anyone can go to the platform and decide to make a donation. The medical staff can then register to be allocated the meals offered.
IFM — Website
Our agency collaborated with the Institut Français de la Mode to promote its yearly "Labels" initiative, which allows five chosen designers to participate in a mentoring program that develops their creative skills and sense of innovation, alongside a business component that is highly valuable in such a competitive context. Notable alumni includes Olivia Cognet (Apologie Paris), Raphaëlla Riboud and Demna Gvasalia, who has turned the fashion world on its head since taking the reins at Balenciaga in October 2015.
Sens by Capsum — Website
To present its new collection of organic and ethical skin care products, Capsum trusted us to design and develop an immersive one page website where the customer gets a full insight of the brand's universe. To showcase its research and development skills and the inspiration behind the SENS collection we chose to include a series of various videos to illustrate the brand’s savoir-faire/know-how.