Cheval Blanc — Wishmaker

On the occasion of the launch of its new platform, the Wishmaker, we accompanied the luxury hotel Cheval Blanc, member of the LVMH group, throughout its creation process. The aim was to promote the different Houses of the brand with the idea that for each desire, there is a Cheval Blanc House. We chose to use origamis to represent the different themes, which are then phrased in the form of wishes. Each theme comes with a number of experiences, for which we wrote the copies.

2020, Paris

Client:

Marion Cardon, Head of marketing
Marine Spiegel , Brand Content Manager
Marine Dupau, Marketing Manager
Anaïs Mouton-Lacour, Marketing Manager
Julie Lombard, Digital & CRM Manager

Agence:

Benoit Candelle, Partner
Alexis Pineau, Art Director
Germain Felzinger, Art Director
Coralie Frat, Art Director
Liza Sengphong, Art Director
Angèle Giraud, Project Manager
Konstantin Kourenkov, Strategic planner
Delhia Elantri, Copywriter
Isaiah Ngwangu, Copywriter