On the occasion of the opening of Cartier New Bond Street boutique, we imagined a story around the inauguration frenzy, with our protagonist, Letitia Wright — a beauty among her fellow gems, practicing for her speech through humorous tongue twisters. Shot in London, the film was directed by Alex Turvey, photographs were made by Jean-Bernard Thiele and produced by Mint.



Customer Credits

  • Nicolas Guiramand, Brand Content Director
  • Jean Jeunet, International Content Director
  • Celine Dos Santos, International Creative Content Coordinator

Agency Credits

  • Benoit Candelle, Founder
  • David Polonia, Creative Director
  • Diane Hazael-Massieux, Art Director
  • Mint, Production
  • Alex Turvey, Director
  • Yan Maltings, Sound Design
  • Jake Scott, DOP
  • Jean-Bernard Thiele, Photography