Ralph Lauren

Website

Bonjour Paris helps Ralph Lauren celebrate the legendary designer’s career in fashion over the past 50 years with an immersive digital experience project as part of the #RL50 campaign. The interactive timeline presents a new and innovative way to tell the brand’s story. As users scroll, the images and videos start to play telling the history of Ralph Lauren and his legacy as well as the RL empire he has built over the past 50 years. The Bonjour team wants to create digital experience that connects emotionally and is accessible to everyone just like classic creations by Ralph Lauren.

2018

Paris — New York

Customer Credits

  • Amir Mohammady, SVP, Creative Director
  • Paul Avarali, Vice President, Digital Creative
  • Alex Gourdol, Digital Creative
  • Sarah Chung, Design Director
  • Elizabeth Fell, Director of Digital Operations, Luxury and Wholesale brand
  • Kate Yun, Project Manager

Agency Credits

  • Benoit Candelle, General Manager
  • David Polonia, Creative Director
  • Liza Sengphong, Designer
  • Manon Combe, Designer
  • Alexandre Tran, Director of Operations
  • Eugene Lee, Creative technologist & Lead Developer
  • Bruno Imbrizi, Creative Developer