Cheering from Paris to China

Art Direction, Brand Content

Parisian maison Longchamp asked us to create a motion design piece to celebrate the 2017 Chinese New Year, introducing the very exclusive capsule collection distributed in China.

As the rooster is a so-french symbol, we made it travel from Paris to China, throughout a serie of little scenes published on the brand’s different digital points of contact and on its Chinese in-store screens.

Longchamp a contacté Bonjour Paris pour créer une animation afin de célébrer le Nouvel An Chinois et de présenter sa collection capsule exclusive distribuée en Chine.

Le coq étant le symbole français par excellence, nous l’avons fait voyager de Paris vers la Chine à travers une série de petites scènes publiées sur les points de contacts digitaux de la marque et sur les écrans de ses boutiques chinoises.

6 loops where produced to feed Longchamp’s social networks.
6 loops where produced to feed Longchamp’s social networks.
6 loops where produced to feed Longchamp’s social networks.
6 loops where produced to feed Longchamp’s social networks.
6 loops where produced to feed Longchamp’s social networks.
6 loops where produced to feed Longchamp’s social networks.
Main movie