Lightinderm — E-Shop

LightInDerm entrusted the complete creation of its brand to Bonjour Paris, from the identity to the digital e-commerce platform. The objective was to create a digital presence and desirability for a new and unique product.

The design was then imagined as a succession of visuals depicting a system of regenerating care combining cosmetic and light therapy. We have conceived a user experience that is as intuitive as possible to present the four programs. The user is immersed in the world of scientific innovation, excellence, optimism and mostly empowerment.

Year / Location

2020, Paris

Client

Géraldine Decaux, Founder

Harold Baseden, Associate Director

Marion Garbay, E-commerce Manager

Agency

Benoit Candelle, Founder

Angèle Giraud, Project Manager

Liza Sengphong, Art Director

Eugene Lee, Technical Director

Next project

Duvelleroy — E-Shop

Duvelleroy, or French timelessness. When Raphaëlle de Panafieu and Eloïse Gilles decided to revamp the brand in 2010, they contacted Bonjour Paris to rethink its complete identity. The challenge was to design an e-shop modernizing the brand’s image while also keeping the codes that make it historical and unique. After diving into the brand’s archives, we were inspired by the Art Nouveau pattern that we decided to digitized and incorporate into the website.