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Clinique — Social

The best way to capture Gen-z audiences? A catchy TikTok transition.

Bonjour Paris used this idea during its collaboration with Clinique in designing an influencer campaign to promote the cosmetic brand’s Even Better Clinical Foundation.

Giving a fun twist to the foundation name, we created the Good, Better, Even Better campaign. Creators showed themselves getting ready in the morning, starting with no make-up (good), changing into a cute outfit (better), and finally showing themselves made-up with the Clinique foundation (even better!). Using a lively combination of dynamic transitions and catchy music, The campaign, highlighting the power of perfume while promoting self-confidence, racked up over 6 million views when it was launched.

Year / Location

2022, Paris

Client

Aude Ferando-Durfort, Consumer Marketing Manager

Agency

Benoit Candelle, Founder
Mathieu Nay, Client Partner
Kaya Oneil, Project Manager
Alexis Pineau, Creative Director
Delhia Elantri, Head of Social
Isaiah Ngwangu, Social Media Manager
Next project

Cointreau — Social

In charge of Cointreau’s International and French social media accounts, Bonjour Paris thought about the most proper contenu to illustrate the Angévine brand’s image. Depending on the target and the objective of each post, the format - still life or animation - is carefully chose to reach the highest engagement rate. The new art direction has a premium approach elevating Cointreau to a leader in cocktail culture.